Aditya Kumar

Experience

1. Digital Marketing Specialist

   Orange Cap Media Private Limited

   Apr 2025 — Present · Pune, IN

   As a Digital Marketing Specialist, I drive brand growth through strategic, full-funnel digital marketing solutions. My focus is on brand building, performance optimization, and lead generation using tools like SEO, email marketing, Google Ads, and Meta Ads. I help businesses enhance their digital visibility and create long-term brand equity.With a strong foundation in technical SEO, I implement keyword research, on-page optimization, schema markup, and content strategies that have consistently improved search rankings and organic traffic. I’ve successfully grown platforms like webitya.com, salesSyllabus.com, and theranchinews.in, combining SEO-friendly web development with targeted content marketing.I design and manage email campaigns for lead nurturing, customer retention, and product launches. Using tools like Sendinblue, I craft personalized email flows, segment audiences, and run A/B tests to boost open and click-through rates—often outperforming industry benchmarks.In paid media, I run ROI-driven Google Ads and Meta Ads campaigns that support both brand awareness and direct conversions. I optimize ad budgets, perform retargeting, and use UTM tracking for data-driven insights and continuous improvement.With hands-on skills in Next.js, React.js, and WordPress, I build responsive, SEO-optimized websites that reflect brand tone and enhance user experience. My ability to align marketing goals with frontend performance ensures better engagement and lower bounce rates.Key Achievements:Increased organic traffic by 70% using advanced SEO and content strategy.Improved email campaign open rates to over 40% through segmentation and automation.Built and managed 10+ web applications with a focus on SEO and UX.Delivered ad campaigns with 3x ROAS using strategic targeting and performance analytics.I combine creativity, data, and technology to craft digital journeys that drive growth, conversions, and strong brand positioning in a competitive landscape.