Aditya Kumar
Head of Marketing at Witrame & Outreach Jedi | Performance Marketing | B2B Marketing for scale-ups and start-ups.
- Role
- Performance Marketing Manager at Witrame
- Location
- Patna, BR, IN
- LinkedIn followers
- 500 followers
About Aditya Kumar
Transforming KPI Targets into Results: My Journey in B2B Marketing Excellence In…
Experience
Performance Marketing Manager
Apr 2021 — Present · Delhi, IN
Helping Brands with:• Consulting clients on their media strategies, annual budgets monthly media targets• Daily monitoring of Google Analytics to ensure, we are meeting ROI & CPA goals to validate third-party source tracking • Instrumental in managing, scaling & optimizing the online presence and Sales sales by utilizing mix of media channels, identifying relevant partners and opportunities • Revamping sales strategy by behavioral customer profiling in each biddable platform, driving higher-margin product uptake, and building tactical campaigns, resulting in an increase of 55% in net revenue • Review daily & weekly campaigns report and summarize insights & action steps to internal & external stakeholders
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