Aditya Kaushik

About Aditya Kaushik

Experienced search engine marketer with hands-on expertise in creating and optimizing PPC and Paid social campaigns.

Experience

1. Assistant Account Executive Digital

   Cheil India

   Apr 2025 — Present · Gurugram, IN

   Leading end-to-end campaign planning, execution, optimization, and performance tracking for Samsung across key social platforms. Managing high-scale paid media campaigns for Samsung M&F Series smartphones, Tablets, Laptops, and Consumer Electronics (Washing Machines, Refrigerators, Microwaves, ACs, TVs). Driving full-funnel marketing initiatives, including new product launches, always-on sustenance campaigns, and seasonal promotions, aligned with business objectives. Executing retail-focused lead generation campaigns to drive offline store footfall and qualified leads, with leads flowing directly into stores via Samsung LMS, enabling faster lead closure and improved retail performance. Leveraging Adobe Analytics to track website visits, bounce rate (BR), engagement metrics, and user behavior, enabling data-driven optimizations and performance improvement. Optimizing campaigns based on KPIs such as CPL, CTR, reach, frequency, engagement rate, and lead quality, ensuring efficient budget utilization and improved ROI. Collaborating with strategy, creative, analytics, and client servicing teams to deliver integrated campaigns within timelines and brand guidelines. Delivering actionable insights, dashboards, and post-campaign reports. Managing budget pacing, audience targeting, creative testing (A/B testing).

Education

• Chaudhary Charan Singh University

  Bachelor of Commerce - BCom

• Institute of Management Technology, Ghaziabad

  PGDM, Business analytics

  2020 — 2022