Aditya Deuri Bharali
Product Manager – WhatsApp Banking at ICICI Bank | BIC Strategy | API-Led Campaigns | IIM Raipur’23
- Role
- Product Manager - Whatsapp Banking at ICICI Bank
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aditya Deuri Bharali
Product Manager specializing in digital transformation and customer engagement within the…
Experience
Product Manager - Whatsapp Banking
Jun 2023 — Present · Hyderabad, IN
Driving WhatsApp-based communication and service delivery across 50+ banking products, with a strategic focus on Business Initiated Conversations (BIC) to elevate customer engagement and operational efficiency.~Key Contributions:• Digital Deflection: Reduced call center volumes by 40% by facilitating resolution of common service queries via WhatsApp. Recognized among the Top 3 contributors in Q2 FY24–25 and honored with a Certificate of Appreciation.• Project Udaan (NRI Services): Orchestrated a WhatsApp-based document collection initiative for NRI customers with pending service requests, streamlining document uploads through campaign links and achieving an 84% case closure rate. Awarded a Certificate of Appreciation in Q3 FY24–25.• Campaign Management: Managed end-to-end delivery of 100+ campaigns spanning utility and marketing categories, overseeing ideation, content creation, regulatory compliance, execution, and performance analytics.• API Development: Spearheaded the design and deployment of BIC Campaign APIs in collaboration with the API Gateway, Business Service Providers, and Application Owners, enabling scalable and automated campaign rollout.• Stakeholder Collaboration: Partnered cross-functionally with Business Service Providers, Application Owners, and Product Teams to ensure seamless deployment and continuous optimization of WhatsApp banking journeys.
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