Aditya Deswal

About Aditya Deswal

I am a B2B tech marketer with 5+ years of experience with SaaS and digital products. I have worked as a marketing generalist at OnlineSales.ai (Enterprise SaaS), Thumbmunkeys (UK\'s leading B2B company) and WisdmLabs (WordPress leader). Currently, I am working as Marketing Lead at Thumbmunkeys, an award-winning app development firm headquartered in York, UK. I set up the marketing department and worked on lead generation and conversion optimization with website revamp, enhanced online presence on Clutch, Google Business, SEO, content marketing, etc. I have also worked on the marketing of Thumbmunkeys\' in-house products like the Phototastic image editing app (Android, Windows). Results: Monthly Active Users up from 9k to 23k, subscriptions increased by 70%, Google Play rank up from #150 to #11 in the US and UK. I also worked on product marketing of Visibeat, a comprehensive solution for law enforcement agencies for officer tracking and managing patrolling activities (currently used by Humberside Police UK). Previously, I have worked at OnlineSales.ai, a B2B SaaS Enterprise Platform for Retail Monetisation. I contributed to growth with LinkedIn marketing, email marketing, website revamp, blogs, UX writing and sales collaterals. I worked with the Customer Success team to create automated drip email campaigns for sellers and merchants of e-commerce and retail brands like Sendo.vn, Hyundai, Paytm Mall, takealot.com, daraz.pk, etc. I also created Help Centers for the sellers to increase platform engagement. I led LinkedIn marketing at OnlineSales.ai and increased new followers by 208% on LinkedIn, and website clicks by 146%, attracting 100+ C-level weekly views. Key skills: Lead generation, product marketing, marketing strategy customer success, content marketing, performance marketing, social media marketing, SEO, branding

Experience

1. Digital Marketing Manager

   Thumbmunkeys Ltd

   Jun 2021 — Present · Gurugram, IN

   Lead generation: Worked on 2 major website updates covering research, website structure, content, SEO andanalytics for 30+ pages including 20+ case studies- SEO: performed optimised on-page, off-page and technical SEO, site auditsusing tools like ahrefs, Google Search Console & PageSpeed Insights; Result - bounce rate down from 68% to 9%, average session duration increased by 40+ seconds- Online Presence: Boosted the company’s online presence by optimising the company’s Clutch profile and other b2b review sites, Result - referral traffic on website increased by more than 300%- Product Marketing: Phototastic Collage Maker app (in-house Windows andAndroid app built by Thumbmunkeys), covering ASO (app store optimisation) on Google Playand Microsoft Store (using data.ai, MobileAction, etc.), in-app content, notifications,seasonal sales, collaboration with UI designers, competition research, affiliate marketing,etc; Result - Monthly Active Users up from 9k to 23k, subscriptions increased by 70%,Google Play rank up from #150 to #11 in US and UK- Product Marketing: Worked on creating marketing material for promoting Visibeat (an in-house product by Thumbmunkeys), a comprehensive solution for law enforcement agencies for tracking and streamlining patrolling activities with geofencing capabilities (currently used by Humberside Police UK)

Education

• The LNM Institute of Information Technology

  Bachelor of Technology - BTech, Electronics and Communication Engineering

  2011 — 2016

• Amity University

  Master's degree, Mass Communication/Media Studies

  2016 — 2018