Aditya Datta
Business Strategy - Customer Expirience and Portfolio Retention @Piramal Finance
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WORK HISTORY
Business Strategy - Customer Expirience and Portfolio Retention @Piramal Finance
Retained customers contributing Crores of AUM over FY 2025-26 through targeted intervention strategiesand personalised outreach programs.• Designed end-to-end customer journeys within the Piramal App to enable seamless self-service exits and DIYtransactions, reducing friction and improving digital engagement scores.• Orchestrated CRM workflows to reduce customer ROI pressure and proactively flag at-risk accounts, restricting overallportfolio attrition to Crores — an all-time low for the organisation.• Ideated and partnered with data science teams to develop an AI-powered customer attrition prediction model,enabling proactive personalised interventions based on behavioural and financial signals.• Designed and launched a Customer Loyalty Journey incorporating EMI cash-backs and interest rate reductionbenefits, improving customer satisfaction scores and strengthening long-term portfolio stickiness.
EDUCATION
Haldia Institute of Technology 103
Bachelor of Technology - BTech, Applied Electronics and instrumentation engineering
IMI Delhi
Master of Business Administration - MBA
ABOUT ADITYA DATTA
I am a prestigious Chairman’s Award Winner at Piramal Group, working as a Product Strategist and Manager for the Customer Experience at Piramal Finance.I have completed my MBA in Marketing and Analytics from the International Management Institute, New Delhi, and have prior experience in the automation of desktop and mobile applications at IBM India Pvt. Ltd.I am a strong public speaking and leadership professional with a Bachelor of Technology (B.Tech.) in Electronics and Instrumentation Engineering from Haldia Institute of Technology, Haldia.
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