Aditya Chauhan

About Aditya Chauhan

Experience in Category Management |Buying|Merchandising| Retail Sales and currently working for E-Commerce platform i.e Reliance Retail & Jio Mart Digital/Electronics - Smart TV Category managing Vendor Management/Brands/P&L/Market Analysis /Launch Plans/Execution/ Margins Negotiations /Sellout Support/Cost Management/ Cross Functional Management/ Supplier Relationship Management/ Market Research/ Strategic Sourcing • Moreover worked over in Consumer Durable Industry & Internet Industry Across Categories - HA/LA/ Mobiles/IOT/Smart TV/Laptops/Wearables • Handled Distribution Channel and Retail Organised Accounts Hyderabad City- Vijay Sales - Pai International Electronics - Sonovision Team of 40 People with 1 Team Leader - Hyderabad Regional Branch Whirlpool Corporation - Moreover Handled - B2B INSTITUTIONAL BUSINESS HYDERABAD CITY- CSD/CRPF/CPC/ Govt Account / B2B • Assortment planning across categories to ensure the right mix to drive market share and shelf share.• Driving Chain level primary and secondary sales plans.• Ensuring range and SKU level penetration and extraction.Skilled in Microsoft Excel, Sales, Strategic Planning, Marketing Strategy, Corporate Sales, B2B Marketing, E-Commerce, Field Marketing, Service Solutions from end to the end customer.Strong Marketing/ Sales professional with a PGDM focused in•Marketing/Finance Management, from INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA (PUNE)

Experience

1. Senior Category Manager

   Reliance Retail

   Sep 2025 — Present · Navi Mumbai, IN

   Managing TV Category Portfolio 800+cr Yearly across Online and Offline Channel Growing YOY by 8-9% •Strategic Sourcing•Merchandising •P&L •NPI Brand Launches •Price Negotiation *Format Level Brand Manage•Margin Construct MOM •Brand: SONY/HAIER/TOSHIBA/HISENSE/XIAOMI•Business Value of 800+Cr YOY Across the Online & Offline Format of Reliance B2C & B2B2C • Vendor Management •LFL Growth YOY & Q2Q with effective New Margin Deliverables.

Education

• Babu Banarasi Das University

  Bachelor of Business Administration (BBA), Business Administration and Management, General

  2013 — 2016

• International School of Business & Media

  PGDM, Marketing Management, Finance

  2017 — 2019

Skills

• Customer Service
• Public Speaking
• Project Management
• Teamwork
• Team Management
• Project Planning
• Strategic Planning
• Management
• Team Building
• Microsoft Excel
• Microsoft Office
• Sales
• Social Media
• Process Improvement
• Data Analysis
• Research
• Marketing
• Brand Management
• Marketing Strategy
• Public Relations
• Product Management
• Leadership
• Product Marketing
• Program Management