Adity Roy

About Adity Roy

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer.I am a Strategic marketing professional with ~ 14+ years of work experience in Consumer Marketing with a proven track record of delivering Business Goals by innovating solutions. I have developed products, which are unique to a particular consumer segment’s requirement, and then marketed them as a value proposition.I am expert in different domains of Consumer Marketing viz. Quality Customer Acquisitions, Product Pricing, Packaging and Profitability, Customer Life Cycle Management, Consumer & Market Promotions, Growth/Performance Marketing for ARPU improvement, OTT Monetization, Content Marketing, Business Planning & Consumer Insights, Go to Market (GTM) strategy. I have managed high performing teams and developed leaders.My core skills include Product Management, Consumer Segmentation, Loyalty & Retention, Product Pricing, Product Launch, Comprehensive Communication Strategy, Digital & Content Marketing, and Management of Revenue Market Share (RMS), Net Revenue, Realization on assets & EBITDA.Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. But I know that the Customers come first, I spend a lot of time understanding the business and the customer segmentation before suggesting products.The team members who have reported into me consider me as a mentor to them, I am a manager who can be reached out for any help whenever it is required.I am currently working as National CLM Head for Airtel DTH business based out of Gurgaon, earlier was D2C Segment Marketing Head – Postpaid and Broadband at Airtel Maharashtra and Goa Circle based out of Pune. I have driven DTH/Prepaid/Postpaid Voice & Data Business for the business unit from the Marketing & Consumer Segmentation context.

Experience

1. Channel Head - D2c

   airtel

   Dec 2025 — Present

Education

• Indian School of Business

  Executive Education, Airtel Advanced Leadership Development Programme

• Xavier Institute of Social Service

  MBA, Finance & Marketing

  2005 — 2007

Skills

• Competitive Analysis
• Customer Lifecycle Management
• Customer Engagement
• Business Planning
• Product Launch
• Management
• Customer Retention
• Vas
• Telecommunications
• Analysis
• Customer Satisfaction
• Mis
• Key Account Management
• Product Marketing
• Mergers & Acquisitions
• Product Lifecycle Management
• Team Management
• Gsm
• Product Management
• Marketing
• Vendor Management
• Channel Partners