Aditti Rana
Senior Account Manager, Apac @Affilired
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WORK HISTORY
Senior Account Manager, Apac @Affilired
Chandigarh, IN
Defining the product vision and roadmap of the digital ecosystem to our clients- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Analyzing new technologies to keep the company at the forefront of developments in digital marketing- Recognizing and explaining dependencies with other product owners to ensure efficient delivery- Formulating a roadmap for the marketing team for a smooth journey for greater ROI- Driving growth for the clients by developing and orchestrating impactful campaigns- Planning and executing digital marketing, SEM, marketing database, social media, display advertising campaigns, affiliate marketing, etc for the travel sector- Working on the leading Marketing Automation tools to generate leads- Analysis and reporting of lead nurturing, lead scoring, and related marketing automation efforts.
EDUCATION
Panjab University
Bachelor of Arts (B.A.), Economics, Public administration and Functional English
Sikkim Manipal University - Distance Education
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
G.M.S.S.S- 20D
C.B.S.E- Secondary, Commerence
St. Xavier's Sr. Sec. School
ICSE- Indian Certificate of Secondary Education www.cisce.org, Science
SKILLS
ABOUT ADITTI RANA
With a decade of experience in digital marketing, I specialise in performance strategy and client growth as a Senior Account Manager at AffiliRed. In this role, I help shape product roadmaps, coordinate the execution of high-impact and carefully structured campaigns, and work towards optimising marketing performance for Hospitality and Attraction brands across the APAC region.My approach is anchored in data-driven insights, thoughtful experimentation, and a commitment to delivering consistent, measurable value. I strive to combine analytical rigour with collaborative problem-solving, ensuring that every strategy not only meets client objectives but also contributes to long-term, sustainable growth.
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