Aditi Trivedy

About Aditi Trivedy

Aditi is a results-driven professional with a strong foundation in business strategy, data analytics, and category management. She holds a B.A. in Computer Applications and Economics from Lady Shri Ram College, Delhi University, where she demonstrated academic excellence alongside leadership in student governance. She is passionate about solving business challenges, optimizing processes, and driving growth.She has gained diverse experience at Amazon, where she manages a portfolio of mid-to-large vendors across Europe, driving double-digit YoY revenue growth through data-driven insights, strategic planning, and cross-functional collaboration. She has successfully led contract negotiations, advertising strategies, and expansion projects into new locales, optimizing business performance through a mix of analytics and strategic execution. Beyond corporate experience, she is the founder of Project Tawwaqo, a UN-recognized initiative empowering Afghan refugee women through business development.Aditi’s leadership extends to her tenure as President of LSR Students’ Union, General Secretary of the Department of BAP, Founder of PLC Khwabeeda. She thrives in fast-paced environments, taking ownership of complex problems and driving high-impact solutions. With expertise in data analytics, project management, vendor relations, and stakeholder management, she is committed to leveraging her skills in e-commerce, quick commerce, and digital advertising to create meaningful business impact.

Experience

1. Founder

   Project Tawwaqo

   Mar 2022 — Present

   Founded a UN-recognized social enterprise empowering Afghan refugee women in Jungpura, Delhi by launching a sustainable micro-business in handmade crochet products aligned with SDG 5 (Gender Equality) and SDG 8 (Decent Work & Economic Growth)-Generated ₹3+ Lakhs in revenue through omnichannel sales at 20+ commercial, educational, and social events and via digital platforms, helping artisans reach new customer segments-Reduced input costs through price analysis and sourcing optimization, directly increasing net margins and creating a sustainable profit model for refugee entrepreneurs by 30–50%-Built and led a cross-functional team of 20+ members across logistics, marketing, finance, collaborations, and community engagement, managing daily operations and long-term planning-Conducted 4+ structured recruitment drives, onboarding 50+ team members and setting up scalable team structures for outreach, impact reporting, and vendor collaboration-Introduced 10+ new product SKUs, informed by extensive market research and seasonal trend analysis, contributing to a 40% increase in purchase rates

Education

• Lady Shri Ram College For Women

  Bachelor of Arts - BA, Computer Applications and Economics

  2020 — 2023

• Convent of Jesus And Mary, New Delhi

  AISSCE, Humanities/Humanistic Studies

  2016 — 2020