Aditi Raj

About Aditi Raj

I’m someone who loves connecting the dots — between data and strategy, problems and solutions, goals and outcomes. At Mastercard Advisors, I work with banks and financial institutions to shape smarter, more data-informed strategies across product growth, fraud optimization, and marketing performance. Whether it’s KPI tracking, driving product adoption for a new product, or helping teams rethink their authorisation & fraud frameworks — I enjoy solving complex challenges with real business impact. My approach combines strategic thinking with practical problem-solving, which I honed during my time at IIT Bombay, where I pursued a dual degree in Mechanical Engineering. My B.Tech years instilled within me an instinct for fast, solution-oriented thinking, while my M. Tech research taught me to work with structure, depth, and attention to detail. Outside of work, I’m drawn to startups, social innovation, and anything that blends purpose with progress. I also enjoy learning new languages and writing, and I believe that good strategy is just as much about clear thinking as it is about clear storytelling. Let’s connect if you’re passionate about turning data into decisions or want to chat about strategy, startups, or social change.

Experience

1. Associate Consultant

   Mastercard

   Jun 2023 — Present · Mumbai, IN

   Leveraging Analytics for Data-Driven Decision-Making Across Authorization, Fraud, Product, and Marketing Domains Product Insights: Contributed to the successful launch of a new product by streamlining KPI reporting, enabling data-driven client engagement, and conducting in-depth analyses to optimize strategies. Authorization & Fraud Analysis: Enabled strategic shifts by identifying key performance gaps in authorization and fraud processes, supporting projects to enhance fraud prevention and improve approval rates. Marketing Insights: Drove strategic marketing initiatives by analyzing competitive landscapes, optimizing campaign performance, and building a Python-based email automation tool to streamline product delivery across markets and clients.

Education

• Indian Institute of Technology, Bombay

  Dual Degree: BTech + Mtech

  2018 — 2023