Aditi Karandikar

About Aditi Karandikar

I have helped Enterprises and mid-sized companies create and accelerate sales pipeline. I have also been part of startups that got funded or were acquired. I mentor startups in creating demand and awareness of their product. I help companies grow. I am a data driven performance marketer who has helped companies acquire customers, create revenue and brand awareness. I am adept at- Marketing Strategy for hi-tech, Cloud, SaaS, storage, backup, security, networking - Lead generation for B2B & B2C- Go-to-market (both PLG & SLG models) & Product launches- Account Based Marketing (ABM)- Digital marketing (SEO/SEM/Paid Search/Display ads/Linkedin Ads/Facebook ads etc.)- Product marketing, positioning, competitor research- AR/PR, press & analyst relations- Social media marketing - Channel Marketing to acquire & enable partners (MSPs/VARs/Resellers/Solution Providers)- Data analytics, ROI attribution, Marketing reportingACCOMPLISHMENTS - Delivered 6x ROI on every Marketing $ spent- Helped Silicon Valley companies with global footprint achieve key milestone - acquisition by P.E, Series B funding, Mergers with EBITDA+- Successfully changed perception of Marketing Teams from \"cost centers\" to \"pipeline creators\"- Created pipeline for 100+ global Sales team- Grown & mentored marketing teams from scratch as well as worked in highly matrixed teams (team sizes varying form 2-30)- Managed marketing budgets for startups and mid-enterprise companies- Named Top 45 ABM marketer

Experience

1. Fractional CMO Growth Marketing Leader CMO Ai

   Dgcl Ai

   Dec 2016 — Present · San Francisco, CA, US

   Helping businesses of all sizes grow including scaling startups to the next stage, go-to-market for stealth mode portfolio companies. I am a proven Marketing leader, CMO.AI who specializes in B2B as well as b2c & b2b2c growth marketing for hi-tech, cybersecurity, fintech, AI, web 2.0, health-tech, RegTech, Proptech and cleantech. I have helped many small, mid-sized and enterprise clients scale to the next level of growth. I have worked for agencies as well as client-side, B2B as well as D2C. I have worked in seed stage, Series B, mature venture capital companies, P.E-led, mid & large enterprises and also Fortune 100 companies. I am helping companies integrate AI into their marketing and sales tech stack to increase productivity at a fraction of the costI offer Fractional CMO services with proven EOS-compliant processes around: 1. GTM with AI and fractional model cost efficiencies- Go To Market including positioning, market & competitor research, product-market fit, ICP and buyer persona evaluation and optimization of buyer journey 2. Demand Generation: content marketing, inbound & outbound integrated campaigns across the full demand funnel. I help to incrementally improve content marketing, using AI, SEO, Paid search, social media, website conversion rate optimization, email nurture and segmented drip campaigns, content syndication, affiliate marketing, events & webinars, Account Based Marketing (ABM). This is towards both net new logo acquisition as well as cross-sell and up-sell campaigns to deliver pipeline and growth target 3. Manage budget, up-level marketing team, evaluate agencies or freelancers if needed, set KPIs, analyze campaigns against goals, set up reporting dashboards, marketing operations optimizations of MAP, CRM, etc.4. Help with fundraising decks, represent Marketing on pitch decks and on startup boards5. Outsource business processes to India with BPO/KPO to reduce costs

Education

• Stanford University Graduate School of Business

  Stanford Innovation and Entrepreneurship Certificate, Entrepreneurship/Entrepreneurial Studies

  2016

• University of California, Berkeley

  Data Science Certificate, Data Science: Bridging Principles and Practice

  2019

• Savitribai Phule Pune University

  Master of Science - MS, Organic Chemistry

  1991 — 1993

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Masters, International Business

  1993 — 1994

Skills

• Mobile Marketing
• Online Advertising
• Demand Generation
• Interactive Marketing
• Hubspot
• Go-to-Market Strategy
• Google Adwords
• Competitive Analysis
• Start-Ups
• Marketing Communications
• Field Marketing
• SEO
• B2b
• Predictive Analytics
• Search Engine Optimization (SEO)
• Advertising
• Organic Search
• Web Project Management
• Wordpress
• Web Analytics
• Integrated Marketing
• Market Research
• Email Marketing
• Display Advertising
• Brand Awareness
• Online Marketing
• Ppc
• Marketing Strategy
• Retargeting
• Cloud Marketing
• Lead Generation
• Direct Response
• Customer Acquisition
• Web Marketing
• Salesforce.com
• Media Buying
• Affiliate Marketing
• Sirius Decisions
• Account Based Marketing
• Local Marketing