Aditi Gupta

About Aditi Gupta

Accomplished and seasoned professional with over 12 years of experience in strategic marketing, I have gained profound experience in driving business growth and elevating customer engagement. My expertise lies in employing data-driven strategies to develop and execute comprehensive marketing plans, build long-term partnerships, and lead high-impact initiatives. Throughout my career, I have gained extensive experience in product marketing, digital transformation, and driving innovation, all while maintaining a sharp focus on achieving business objectives and delivering measurable results. My experience spans managing end-to-end marketing strategies for financial products, with a deep understanding of customer lifecycle management, market analysis, and segmentation. I have successfully led cross-functional teams, driving collaboration between product, business, and marketing teams to create impactful campaigns and solutions. Additionally, I have consistently demonstrated an ability to manage strategic partnerships, negotiate alliances, and cultivate strong relationships with key stakeholders in the banking and payments sector. A key aspect of my career has been the ability to innovate and develop value propositions that align with business objectives while meeting customer needs. I am dedicated shaping strategies that drive business success and creating a lasting impact in highly competitive industries. By staying on top of emerging trends, continuously evolving my skills, and fostering collaborative environments, I remain committed to delivering innovative marketing solutions that meet and exceed business goals.

Experience

1. Lead- Merchant Offers Strategy

   American Express

   Feb 2022 — Present · Mumbai, IN

   I drove revenue growth and enhanced customer engagement through strategic merchant offers. I led the development and execution of strategies for offer discovery, communication, and engagement across diverse spend categories, ensuring targeted and impactful initiatives. Additionally, I built awareness of merchant coverage while identifying and addressing acceptance gaps, fostering a seamless and rewarding customer experience.

Education

• Symbiosis Centre For Management and Human Resource Development

  MBA, Marketing

• Institute of Engineering & Technology DAVV, Indore

  B.E, Computer Science