Aditi Gupta

Senior Product Manager - Digital Acquisition & Conversion @Thomson Reuters

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2023 — Present

Senior Product Manager - Digital Acquisition & Conversion @Thomson Reuters

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Toronto, ON, CA

Role expanded to multiple revenue channels & GTMs- My role involves translating ML/behavioral insights & data sets into actionable strategies & tactics for customer acquisition and conversion use cases- Identify growth opportunities in paid and organic channels, drive strategic projects, build roadmaps and manage delivery-Run experiments; scale successful initiatives across multiple products.

EDUCATION

2006 — 2009

Ramnarain Ruia College - Mumbai

BSc., Life Sciences

2021 — 2021

Product Faculty

Advanced Product Management (APM), Product Management

2016 — 2016

Hanze

Doing Business in Europe

2009 — 2011

Symbiosis Institute of Management Studies

MBA, Marketing and Finance

SKILLS

Product MarketingSocial Media MarketingMicrosoft ExcelChannel ManagementMarketingCustomer Lifecycle ManagementCustomer RetentionCustomer ServiceMicrosoft OfficeSalesProject ManagementRequirements AnalysisMarketing ResearchAdvertisingRetail BankingOnline Product LaunchesPromotional DesignCrm MarketingCustomer Relationship Management (Crm)Channel MarketingCustomer AcquisitionLeadershipStrategyE-CommerceOnline AdvertisingMarket ResearchSoftware Development Life Cycle (Sdlc)Agile Project ManagementProduct ManagementMobile MarketingAnalytical SkillsCrm Program ManagementData AnalysisProduct LaunchSEOBusiness AnalysisSales PromotionDigital TransformationProject PlanningBusiness Development

ABOUT ADITI GUPTA

Hi, I\'m Aditi! I\'m a growth-focused product manager with a background in marketing and 9+ years of experience in product management across SaaS & e-commerce. I specialize in building and scaling products & experiences that drive customer and business impact.Having lived and worked in 3 countries, I bring a global perspective to my work, effectively navigating organizational nuances and ways of working. I\'m known for my outcome-oriented approach. I thrive in managing complex projects and diverse stakeholders, ensuring tangible business results and timely delivery. My superpower lies in leading cross-functional teams towards a shared objective, fostering collaboration and building strategy into outcome-focused roadmaps. My work is rooted in producing measurable impact and continuous innovation. Throughout my career, I\'ve launched multiple products and tons of features for users in over 10 countries, impacting 150k + users. I specialize in- Growth strategy/roadmap- Web acquisition & conversion - Data analytics & insights - Experimentation & scale - Monetization & RetentionI\'m a lifelong learner committed to continuous improvement, I enhance my skills with a professional certification/course every 8 months. I\'m passionate about all things product, I actively share my POV through my newsletter - Aditi talks growth.(Link in bio)

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Aditi Gupta — Senior Product Manager - Digital Acquisition & Conversion at Thomson Reuters in Toronto, ON, CA | Unifers