Aditi Gupta
Senior Product Manager - Digital Acquisition & Conversion @Thomson Reuters
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WORK HISTORY
Senior Product Manager - Digital Acquisition & Conversion @Thomson Reuters
Toronto, ON, CA
Role expanded to multiple revenue channels & GTMs- My role involves translating ML/behavioral insights & data sets into actionable strategies & tactics for customer acquisition and conversion use cases- Identify growth opportunities in paid and organic channels, drive strategic projects, build roadmaps and manage delivery-Run experiments; scale successful initiatives across multiple products.
EDUCATION
Ramnarain Ruia College - Mumbai
BSc., Life Sciences
Product Faculty
Advanced Product Management (APM), Product Management
Hanze
Doing Business in Europe
Symbiosis Institute of Management Studies
MBA, Marketing and Finance
SKILLS
ABOUT ADITI GUPTA
Hi, I\'m Aditi! I\'m a growth-focused product manager with a background in marketing and 9+ years of experience in product management across SaaS & e-commerce. I specialize in building and scaling products & experiences that drive customer and business impact.Having lived and worked in 3 countries, I bring a global perspective to my work, effectively navigating organizational nuances and ways of working. I\'m known for my outcome-oriented approach. I thrive in managing complex projects and diverse stakeholders, ensuring tangible business results and timely delivery. My superpower lies in leading cross-functional teams towards a shared objective, fostering collaboration and building strategy into outcome-focused roadmaps. My work is rooted in producing measurable impact and continuous innovation. Throughout my career, I\'ve launched multiple products and tons of features for users in over 10 countries, impacting 150k + users. I specialize in- Growth strategy/roadmap- Web acquisition & conversion - Data analytics & insights - Experimentation & scale - Monetization & RetentionI\'m a lifelong learner committed to continuous improvement, I enhance my skills with a professional certification/course every 8 months. I\'m passionate about all things product, I actively share my POV through my newsletter - Aditi talks growth.(Link in bio)
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