Aditi Deshpande
Demand Generation Manager @Gurucul
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WORK HISTORY
Demand Generation Manager @Gurucul
Pune, IN
EDUCATION
Priyadarshini College Of Engineering
B.E. Electronics & Communication
Indian Institute of Management Bangalore
Master of Business Administration
Priyadarshini college of Engineering And Technology, Nellore
Bachelor of Engineering (B.E.), Electronics and Communication (ECE)
Indian Institute of Management Bangalore
Digital Marketing, Marketing
SKILLS
ABOUT ADITI DESHPANDE
Demand Generation leader with 13+ years in performance marketing, SEO, paid & organic social, and marketing operations (Pardot, Salesforce). Proven track record scaling pipeline (↑126% leads, ↑160% conversions) and delivering ROI-focused demand programs for B2B technology & cybersecurity.Performance-driven marketing leader with 13+ years building demand, scaling pipeline, and driving measurable revenue growth for B2B technology and cybersecurity businesses.I combine hands-on performance marketing (SEO, Google Ads, paid & organic social) with deep marketing-ops rigor (Pardot, Salesforce, UTM governance, lead scoring, attribution) to turn marketing activity into predictable, scalable pipeline. I own full-funnel strategy from top-of-funnel awareness to MQL-to-opportunity conversion and partner tightly with sales to shorten cycles and improve win rates.What I deliver:~ Rapid pipeline growth: boosted lead generation by 126% and improved sales conversion by 160% through integrated search + social strategies.~ Demand at scale: generated 350+ new client leads in a single quarter through targeted campaigns and conversion optimization.~ ROI-first execution: consistently increase ROAS and lower CAC by pairing experimentation with attribution and data governance.~ Technical SEO & content ops: improve organic velocity with technical fixes, content strategy, and growth-focused SEO.~ Ops & attribution discipline: implemented marketing automation (Pardot), Salesforce integrations, and multi-touch attribution that clarified campaign contribution and accelerated budget decisions.I thrive where strategic thinking meets tactical precision — building frameworks that let teams scale repeatable growth while keeping ROI and pipeline contribution front-and-center.Open to: Head / Lead of Demand Generation, Director Performance Marketing, Growth Marketing Lead, or senior marketing ops roles within B2B tech and cybersecurity.Let’s connect if you’re looking for a marketing leader who can run ads and roll up their sleeves on operations while delivering predictable, revenue-focused results.
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