Aditi Deshpande

About Aditi Deshpande

Demand Generation leader with 13+ years in performance marketing, SEO, paid & organic social, and marketing operations (Pardot, Salesforce). Proven track record scaling pipeline (↑126% leads, ↑160% conversions) and delivering ROI-focused demand programs for B2B technology & cybersecurity.Performance-driven marketing leader with 13+ years building demand, scaling pipeline, and driving measurable revenue growth for B2B technology and cybersecurity businesses.I combine hands-on performance marketing (SEO, Google Ads, paid & organic social) with deep marketing-ops rigor (Pardot, Salesforce, UTM governance, lead scoring, attribution) to turn marketing activity into predictable, scalable pipeline. I own full-funnel strategy from top-of-funnel awareness to MQL-to-opportunity conversion and partner tightly with sales to shorten cycles and improve win rates.What I deliver:~ Rapid pipeline growth: boosted lead generation by 126% and improved sales conversion by 160% through integrated search + social strategies.~ Demand at scale: generated 350+ new client leads in a single quarter through targeted campaigns and conversion optimization.~ ROI-first execution: consistently increase ROAS and lower CAC by pairing experimentation with attribution and data governance.~ Technical SEO & content ops: improve organic velocity with technical fixes, content strategy, and growth-focused SEO.~ Ops & attribution discipline: implemented marketing automation (Pardot), Salesforce integrations, and multi-touch attribution that clarified campaign contribution and accelerated budget decisions.I thrive where strategic thinking meets tactical precision — building frameworks that let teams scale repeatable growth while keeping ROI and pipeline contribution front-and-center.Open to: Head / Lead of Demand Generation, Director Performance Marketing, Growth Marketing Lead, or senior marketing ops roles within B2B tech and cybersecurity.Let’s connect if you’re looking for a marketing leader who can run ads and roll up their sleeves on operations while delivering predictable, revenue-focused results.

Experience

1. Demand Generation Manager

   Gurucul

   Apr 2025 — Present · Pune, IN

Education

• Priyadarshini College Of Engineering

  B.E. Electronics & Communication

• Indian Institute of Management Bangalore

  Master of Business Administration

• Priyadarshini college of Engineering And Technology, Nellore

  Bachelor of Engineering (B.E.), Electronics and Communication (ECE)

  2008 — 2012

• Indian Institute of Management Bangalore

  Digital Marketing, Marketing

Skills

• Scada
• Marketing Strategy
• Rs View32 Scada
• Scada Wonderware
• Plc
• Business Management
• Panel Designing
• Motor Starter
• Plc Programming
• Hmis
• Product Management
• Mcc
• Control Systems Design
• Siemens Sinamic G110
• Sales Management
• Modbus
• Marketing
• Jewelry Design
• Microcontrollers
• Process Control
• Autocad
• Automation
• Entreprenuership
• Dcs
• Ab Rslogix500
• Siemens S7-300
• Process Automation
• Electricians
• Customer Satisfaction
• Vfd Powerflex4
• Electrical Engineering
• Apfc Panel Designing
• Electronic Instrumentation
• Engineering
• People Management
• Pcc
• Instrumentation