Aditi Uberoi
Director Global Communications @Cyber Management Alliance Limited
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WORK HISTORY
Director Global Communications @Cyber Management Alliance Limited
London, GB
EDUCATION
Gargi College
Bachelor's Degree, English, Indian and European Literature
Indian Institute of Mass Communication, New Delhi
Journalism
Delhi University
Master of Arts (M.A.), English Literature
SKILLS
ABOUT ADITI UBEROI
Working at the intersection of corporate communications, marketing, digital and brand content, my expertise lies in designing narratives and crafting compelling communications strategies for a vast set of clients across business verticals. A storyteller and journalist at heart, my academic qualifications and diverse industry experience give me the requisite insights into what makes branded communications stand out and enable me to help break the clutter for clients through creative storytelling. Some of the key clients, past and present, that I have handled include Paytm, Cleartrip, DSK Benelli, PVR Vkaoo, Droom, Limelight Ventures, Saavn and UrbanClap amongst many others. I switched over to the PR and marketing side in 2013 to lead the content division of what is one of India’s fastest growing and most exciting agencies to work at, Value 360 Communications. Besides establishing a strong content-led approach to many of the company’s key offerings, I also managed intense workflow and streamlined the publishing function for my team of 10+ spirited and intelligent writers. Together, we created impactful and engaging content that aligned with the business priorities of our 130+ clients. I also managed the creative content and communications put out on behalf of the agency to external stakeholders, ensuring consistency in message, voice and vision to ensure impact and engagement.
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