Aditi Srivastava
Retail Media | Media Strategy & Media Buying | Performance Marketing | SEM, ECommerce & SMM | Content
- Role
- Senior Media Planner at Lowe's India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aditi Srivastava
With 6 years of experience in digital marketing, I have worked with both small startups and global brands, including Coca-Cola, to help them amplify their digital presence and drive growth. I specialise in running data-driven, high-performance campaigns across a variety of platforms, including Google Ads, SA360, Amazon Search, Amazon DSP, Apple Search Ads, Meta Ads, and LinkedIn Ads.My skillset spans across performance marketing, media planning, and market research, and I am passionate about creating insightful performance analyses to optimize campaigns and deliver actionable results. Whether it\'s A/B testing, conversion rate optimization, or building digital marketing funnels, I thrive in turning complex marketing challenges into measurable success.Core Competencies:Performance Marketing & SEM: Expert in driving results through search engine marketing, including paid search, shopping ads, and app promotion.Market Research & Media Planning: In-depth experience in conducting market research and crafting effective media plans.Client Relations: Strong ability to manage client expectations, build relationships, and provide ongoing campaign optimizations.Campaign Strategy & Execution: Proficient in account/campaign builds, ad creation, copywriting, and overall campaign execution.Businesses I’ve Worked With:Food & BeverageEcommercePetroleum CompanyLuxury WatchesSupermarketSoftware DevelopmentFitness & WellnessMarketing AgenciesMarketing & Technical Skills:Performance MarketingA/B Testing & Conversion Rate Optimization (CRO)Search Engine Marketing (SEM) & Keyword ResearchApp Marketing & Creating Digital Marketing FunnelsData & Analytics Skills:Excel/Google Sheets for data analysis & reportingGoogle Analytics & Google Data Studio for tracking & performance insightsMicrosoft PowerPoint/Google Slides for reporting and presentationsPlatform Proficiency:Google Ads (Search, App, Demand Gen, Shopping)Amazon SearchAmazon DSPMeta Ads (App, Lead Gen, Shopping)LinkedIn AdsSA360Apple Search AdsBing AdsI’m always eager to stay ahead of the curve in an ever-evolving industry, exploring emerging trends and technologies, including Generative AI tools like ChatGPT, to enhance my marketing strategies.Whether you\'re a brand looking to boost your digital marketing performance or an agency seeking a trusted partner to manage complex campaigns, I am excited to bring my expertise to help drive your success.
Experience
Senior Media Planner
Apr 2025 — Present · Bengaluru, IN
Education
MICA | The School of Ideas
Post Graduate Certification, Digital Marketing and Communication
2021 — 2022
Delhi University
Bachelor of Commerce - BCom(Hons), Business/Commerce, General
2016 — 2019
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