Aditi Shrivastava

About Aditi Shrivastava

As an Email Marketing Specialist with 1.5 years of hands-on experience, I am passionate about creating and executing data-driven email campaigns that engage audiences and drive measurable results. I specialize in developing targeted email strategies, crafting compelling content, optimizing for higher open and conversion rates, and utilizing analytics to refine campaigns and achieve business goals.Throughout my career, I\'ve gained valuable experience in segmentation, A/B testing, automation, and list management, all while focusing on enhancing customer engagement and improving ROI. I am proficient in tools like Mailchimp, HubSpot, and Google Analytics, and continuously stay updated on the latest email marketing trends and best practices.With a keen eye for detail and a creative mindset, I thrive in fast-paced environments where I can contribute to the growth of the brand while enhancing the customer experience through personalized email communications.Looking to connect with professionals and teams who value data-driven marketing and innovative strategies for business growth.

Experience

1. Email Marketing Specialist

   Machine Minds Technologies

   Jul 2023 — Present · Pune, IN

   Key Responsibilities:• Campaign Strategy & Development:o Design and implement email marketing strategies that align with business objectives.o Develop and manage end-to-end email campaigns, including lead nurturing, promotional, and transactional emails.o Create and manage email calendars to ensure timely and relevant communications.• Content Creation:o Write compelling email copy that engages recipients and drives action.o Collaborate with design teams to create visually appealing email templates that are mobile-responsive.o Personalize email content based on customer segments and behavioral data.• Segmentation & Targeting:o Develop and manage email lists using segmentation to target different audience groups effectively.o Ensure email data is properly maintained, updated, and organized.o Implement strategies for list growth and retention.• Campaign Execution & Optimization:o Schedule and send email campaigns, ensuring all technical aspects are executed properly (e.g, deliverability, timing, etc.).o A/B test subject lines, email copy, images, and CTAs to optimize campaign performance.o Monitor campaign performance and key metrics such as open rates, click-through rates, and conversions.o Implement feedback and insights from analytics to optimize future campaigns.• Analytics & Reporting:o Track and analyze the effectiveness of email campaigns, providing detailed reports on key performance metrics.o Use data-driven insights to continuously improve campaign results.o Collaborate with other departments (e.g, sales, product, customer support) to ensure campaign success.• Compliance & Best Practices:o Ensure email campaigns comply with all relevant regulations (e.g, GDPR, CAN-SPAM).o Stay updated on industry trends, tools, and best practices to maintain a competitive edge in email marketing.

Education

• Rani Durgavati Vishwavidyalaya

  Master of Business Administration - MBA, Marketing