Aditi Shandilya

Search Engine Optimization Specialist @Vertoz

Mumbai, IN

Planned and executed comprehensive Search Engine Optimization (SEO) strategies across multiple in-house brands, including ConnectReseller, IncrementX, Protecxo, and Vertoz, to enhance organic visibility and drive traffic growth- Conducted extensive keyword research and SERP analysis to identify high-value search terms, improve on-page SEO, and align content with user search intent- Implemented technical SEO best practices — including crawlability, indexing, canonicalization, structured data (schema markup), and Core Web Vitals optimization — to strengthen site performance and compliance with search engine algorithms- Collaborated with content, design, and development teams to ensure SEO integration across website revamps, content optimization, and site architecture improvements- Managed and optimized metadata (title tags, meta descriptions, headers) across 400+ TLD and SSL pages for ConnectReseller, ensuring alignment with target keywords and brand tone- Utilized Google Search Console, Google Analytics, and SEMrush to track keyword rankings, analyze website traffic trends, and generate data-driven SEO reports for performance improvement- Supported off-page SEO initiatives including link building, business listings, and brand visibility through Quora engagement and other relevant channels- Developed and maintained detailed SEO documentation, keyword mapping sheets, and audit reports to support strategic decision-making and long-term SEO planning- Demonstrated strong cross-functional collaboration, problem-solving, and adaptability in managing multiple projects, aligning SEO execution with business goals across brands.