Aditi Pednekr
Account Manager Cm360 Dv360 @dentsu
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WORK HISTORY
Account Manager Cm360 Dv360 @dentsu
Pune, IN
Campaign Trafficking: Managed end-to-end trafficking process for digital campaigns, pushing creatives from CM360 to DV360, ensuring that all assets (creative, tracking links, tags, targeting parameters, ads, placements) are properly set up and deployed across platforms.• Optimization: Campaign optimization, driving performance through data-driven strategies, audience targeting, and real-time optimizations to maximize ROI and achieve marketing goals.• Troubleshooting: Identifying, diagnosing, and resolving any issues related to campaign performance, tracking, or creative. • Client Communication: Provided clear and concise updates to clients on campaign performance, troubleshooting efforts, and optimization strategies and Regularly communicated campaign progress, addressing client inquiries, and delivering performance reports.• Taxonomy Development: Developed and maintained consistent taxonomy standards for campaign structures, naming conventions across platforms to ensure easy tracking, reporting, and analysis.• Excel Reporting and Analysis: Used advanced Excel skills to analyze campaign performance data, create reports, and track KPIs. Creating campaign performance and media cost reports using pivot tables, VLOOKUP, and Power Automate functions.
EDUCATION
Bal shikshan mandir
12th, Business/Commerce, General
INIFD Institute
Fashion/Apparel Design
SYMBIOSIS INTERNATIONAL UNIVERSITY
Bachelor of Business Administration - BBA, Marketing
ABOUT ADITI PEDNEKR
Welcome to my profile! I am a results-driven Programmatic Media Specialist with over 3 years of experience, proficient in the end-to-end campaign execution and optimization of multi-channel programs. I manage monthly ad spends exceeding $250K and have a proven track record of delivering exceptional performance, including a 20% ROAS increase and an average ROI of 150% across key campaigns. My expertise lies in advanced programmatic platforms, including Display & Video 360 (DV360), The Trade Desk (TTD), and Madhive DSP, complemented by a strong technical foundation in Campaign Manager 360 (CM360) and IAS. As a trusted technical advisor, I\'ve successfully resolved 500+ issues, architected complex ad creative and network setups, and utilized data-driven strategies to reduce CPA by 15% and increase conversion rates by 20%. I excel at navigating complex matrix structures, ensuring media recommendations are fully aligned with both client performance goals and broader client objectives. My operational focus has driven efficiency, leading to a 20% reduction in manual workload through innovative process improvements and a 10% boost in internal team efficiency via comprehensive documentation and training.
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