Aditi K.
✔Email Campaign ✔Marketing Automation ✔Marketo ✔ HubSpot ✔ Salesforce Marketing Cloud ✔Marketing Analytics ✔ Digital Marketing ✔ABM Expert ✔Data analysis ✔SQL ✔Tableau ✔PowerBI
- Role
- Marketing Automation Specialist at Infobip
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Aditi K.
An experienced and talented Multi-disciplinary strategic marketer having about 8+ year’s…
Experience
Marketing Automation Specialist
Oct 2024 — Present · Pune, IN
Inbound Marketing Process Review: Review existing inbound marketing processes to identify areas for optimization and efficiency. Inbound Marketing Procedure Standardization: Create and maintain documentation to standardize and improve inbound marketing procedures. User-to-user Conversion Rate Optimization: Optimize user-to-user conversion rates through data-driven analysis and A/B testing. Collaboration with Sales: Build and sustain strong relationships with sales representatives to ensure seamless communication between the Marketing and Sales departments. CRM Strategy Integration: Collaborate with cross-functional teams to ensure that CRM strategies and tools are fully integrated into the organization\'s overall approach. Campaign Performance Reports: Generate detailed campaign performance reports, focusing on key metrics such as open rate, click-through rate, and conversion rate. Data Selection and Segmentation: Assist in data selection and segmentation tasks, including the preparation of campaign criteria and verifying the compatibility of marketing automation systems. Streamline marketing operations by integrating tools like Zapier and UTM builder, improving workflow efficiency and ensuring accurate campaign tracking. Email Campaign Performance Tracking: Monitor and measure email campaign performance, making data-backed recommendations for optimizations. Collaborate with Sales teams to develop and implement effective Sales cadence strategies, strengthening lead nurturing and conversion efforts. Email Marketing Campaigns Enhancement: Work closely with the Content and Design teams to enhance the quality and effectiveness of email marketing campaigns. Customer-to-user Conversion Rate Optimization: Contribute to initiatives aimed at improving customer-to-user conversion rates through targeted campaigns and personalized strategy
Education
Savitribai Phule Pune University
Master of Business Administration - MBA, Marketing
2012 — 2014
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