Aditi Gupta
Decision Analytics Associate @ ZS | Business Insights, Commercial Analytics & Strategy | IIT BHU
- Role
- Decision Analytics Associate at ZS
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Aditi Gupta
I work as a Decision Analytics Associate at ZS Associates, where I help translate complex data into insights that support high-stakes commercial and strategic decisions, primarily in healthcare and life sciences.My experience includes sales force sizing, territory design, and market-driven workforce optimization, using structured analytical approaches such as regression analysis, workload modeling, and segmentation. I enjoy working at the intersection of analytics and business problem-solving, and I’ve been recognized by both clients and internal leadership for depth of analysis and ownership.I am comfortable working with large datasets and presenting insights in a clear, decision-focused manner using tools such as SQL, Power BI, Excel, and presentation frameworks.I am keen to grow in analytics and insights roles that emphasize structured thinking, strategic context, and measurable business impact.
Experience
Decision Analytics Associate
Jun 2025 — Present · Gurugram, IN
Deliver data-driven insights to support commercial and strategic decision-making for global healthcare clients, with a focus on sales force sizing, territory alignment, and workforce optimizationBuild structured analytical models including workload-based sizing, affordability–coverage frameworks, and financial response curves to triangulate optimal FTE recommendationsApply regression analysis on historical and forecasted sales, HCP segmentation (deciles), call plans, and activity data to estimate marginal returns and guide resource allocation decisionsDesign optimized sales territories using market potential, geographic constraints, and workload balance, minimizing organizational disruption while maintaining coverage effectivenessCollaborate with cross-functional teams to validate assumptions, translate analysis into executive-ready insights, and deliver map-based reports and recommendations
Education
Indian Institute of Technology (Banaras Hindu University), Varanasi
Bachelor of Technology - BTech, Civil Engineering
2021 — 2025
St Mary's Convent Inter College
Highschool(ICSE)
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