Aditi Divekar

About Aditi Divekar

Having moved to the PR industry over the last couple of years, I have been actively engaged in chalking out communication strategy, media training, content writing, ideation for events/product launches/market positioning of officials and company products. Being a business journalist for most part of my career, it has only helped me remain continuously updated on domestic as well as global financial market development which can be relevant to servicing clients. I am well-informed regarding any big policy/regulation changes taking place and keep the ability to analyse impact of the same on relevant sectors. I have almost two decades of experience in writing comprehensive, in-depth, well- researched, engaging and interesting articles on contemporary issues backed by relevant data to substantiate my views/points. As a business journalist, I have developed a flair for reading company balance sheets, analysing performance of a company in its quarterly results, government budget numbers, surveys, social indices, likely trends in the market basis developments in the industry and understanding implications of forward looking statements made by management committee of a company in its annual report/annual general meeting. Apart this, ideation has been an important part of my profile which has helped me make my write-ups interesting placing it among most read stories on website of Business Standard. As a team member at Business Standard and a team leader at Adfactors PR, I possess strong teamwork skills and keep the ability to finish given assignments in stipulated time without compromising on the qualitative aspect. Though I enjoy working in a team, am able to exhibit an equally strong performance when on independent assignments. I have good networking skills and enjoy interacting with people from different industries/geographies to exchange views and ideas. I have also been involved in writing for the Brand World page at Business Standard for some of the most industrial non-consumer facing sectors such as steel, logistics and base metals. At Adfactors PR, I was also involved in content development of clients both for social media as well as media release reports.

Experience

1. Senior Account Director

   Adfactors PR

   Sep 2023 — Present · Bengaluru, IN

   I am involved in servicing companies such as Schneider Electric and fintech entity—MoneyView along with Fidelity Investments. I have been part of core team for Invest Karnataka project, an initiative of Government of Karnataka to promote focus on investment into the state. My role involved writing authored articles, attending meeting with government officials to churn releases, story ideation for effective showcase of government work undertaken, drawing talk points for Minister for Large and Medium Industries and Infrastructure Development M.B. Patil and other top officials of Department of Industries for relevant events and programs. I was also actively involved in business development for Corporate & Finance vertical here in Bengaluru.Key Achievements* Extensive and timely coverage of Minister’s 12-day US tour to invite investors of various industries to Karnataka * Real-time coverage of ideation session attended by EV industry representatives for unveiling of revised draft EV policy (2023-28)* Spot coverage of various closed-door meetings of Minister M.B. Patil with delegations from Australia, Korea and US Consulate General * Authored article on ‘Karnataka poised for huge leap in industrial growth’* Making media interactions happen for Schneider Electric officials in Mumbai* Part of core team for media training workshop at Fidelity Investments* Drawing management attention to key developments in relevant sectors for Moneyview client. Drafting releases and drawing up likely talk points from media perspective for better readiness to face journalists during interactions

Education

• Mithibai College, Vile Parle

  Bachelor of Science (BSc)

  1997 — 2000