Aditi Chauhan

About Aditi Chauhan

Senior Brand & Product Leader with 7+ years of experience building and scaling consumer brands across FMCG (skincare), Alco-Bev and Pharmaceutical. Currently leading brand strategy for McDowell’s & Co, the world’s largest-selling whisky brand, driving 32+ million cases annually.I bring strong end-to-end ownership across brand strategy, P&L management, innovation, and go-to-market execution. My experience spans managing large scale media investments, launching successful horizontal and vertical brand extensions, and creating high-impact experiential marketing platforms and IPs that drive trial, engagement, and brand love at scale, resulting in profitable growth and margin expansion.Previously at Marico (Beardo), I led the skincare category with full P&L responsibility, delivering consistent m-o-m growth through consumer-led innovation, e-commerce and D2C scale-up, performance marketing, and category-creating launches. I have also driven international market entry across Bangladesh and the UAE.With a strong foundation in product management from Abbott India, I combine deep consumer insight with disciplined execution, working cross-functionally across R&D, sales, supply chain, and agency partners. I’m passionate about building meaningful brands, creating new categories, and delivering sustainable business impact.

Experience

1. Senior Brand Manager

   DIAGEO India

   Nov 2023 — Present · Bengaluru, IN

   Led brand strategy for one of India’s largest consumer brands McDowell\'s & Co, operating at significant scale with 32+ million cases annually. Owned end-to-end brand planning, portfolio strategy, and go-to-market execution across core and extension businesses, balancing growth, relevance, and profitability.Managed large scale annual media investments, delivering integrated ATL, BTL, digital, and experiential campaigns to drive brand visibility, engagement, and consideration. Strengthened brand meaning and consumer relevance through strategic portfolio expansion.Spearheaded the launch of the House of McDowell’s brand platform – “Yaaron Waali Baat”, anchoring the brand on the core human insight of connection and togetherness. Built and scaled YAARI JAM, a flagship experiential marketing IP, delivering a 360° activation across retail, digital, traditional media, PR, influencers, and on-ground experiences.

Education

• G.H.Raisoni College of Engineering

  Bachelor of Engineering (B.E.)

• Institute of Management Technology, Nagpur

  PGDM

Skills

• Research
• Customer Service
• English
• Public Speaking
• Social Media
• Teamwork
• Microsoft Powerpoint
• Microsoft Office
• Microsoft Word
• Html
• Digital Marketing
• Data Analytics Using R
• Photoshop
• Windows
• Marketing
• Microsoft Excel
• Powerpoint
• Business Analytics
• Time Management