Aditi Chauhan
Sculpting stories and strategies beyond metrics
- Role
- Executive Brand & Strategy at foundit
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Aditi Chauhan
Aditi is a curious explorer and eternal optimist, driven by purpose and a love for discovering new paths. She embraces life’s twists with enthusiasm, channeling her creativity into impactful marketing and strategy campaigns that go beyond meeting goals, whether it’s through mentoring, writing, or collaborating with teams to bring ideas to life.With a knack for marketing and strategy, Aditi doesn’t just aim to hit targets; she believes in crafting campaigns that truly make a difference. She works at her own pace, driven by purpose, and loves partnering with people who share her belief in doing good for the right reasons. Captivated by aesthetics, she has a magnetic pull toward new brands whose packaging, stories, and people spark her curiosity. When she’s not in brainstorm mode, you’ll catch her dancing, singing, or sipping on hot chocolate while bingeing K-dramas.
Experience
Executive Brand & Strategy
Mar 2024 — Present · Bengaluru, IN
Optimized content strategies, analyzed social content for different metrics and time periods, did market research to stay abreast of industry trends, competitor activities, and consumer preferences-Performed case studies, collaborated across teams, and designed a monthly content calendar/planner for diverse regions (APAC and Gulf) to localize the expression of the brand-Actively contributed to campaigns like Pride, Triumph, Hiring Reimagined etc. honing consumer behavior insights, agility, and influencer onboarding-Harnessed the power of data through meticulous content analysis and research, we ignited a phenomenal growth in our followers on LinkedIn, fortifying our brand\'s presence in the market-Explored meta ads and learning tools (Emplifi, sproutsocial) for effective content management, and refined content strategy for tracking and analyzing the effectiveness of brand marketing initiatives-Studied key performance metrics to measure the impact of campaigns, make data-driven decisions, maximize ROI, and achieve the campaign objectives.
Education
Banasthali Vidyapith
Bachelor of Technology - BTech
2014 — 2018
Banasthali Vidyapith
Master of Business Administration
2022 — 2024
Atomic Energy Central School
Senior Secondary
2011 — 2012
Atomic Energy Central School
Higher Secondary
2013 — 2014
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