Aditi Basu
Data & AI at TCG Digital | ex Capgemini | FMI Business Strategy IIMB | ex Frost & Sullivan
- Role
- Director, Marketing at TCG Digital
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Aditi Basu
Solution focused and result oriented! 18+ years industry experience in Marketing & Strategy, GTM advisory, client consulting, marketing operations and digital marketing At Capgemini, I was leading the demand creation engine for hypergrowth portfolio priorities, the end goal being generating new revenue streams, new logo acquisition, building on customer intimacy and continuous engagement. Key skills - GTM advisory, content strategy for thought leaderships, white papers. Concept creation for marketing strategies in line with strategic vision, Personalization, Content Marketing, Demand Generation, Lead nurture, Inbound/Outbound Marketing, Positioning & Awareness, Paid and Owned media.At Frost & Sullivan I was Lead Client Consultant in business advisory - advising clients on market entry, GTM, product launch, M&A. I was also responsible for client acquisition and Frost & Sullivan executive summitsI believe my ability to adapt and lead in a constantly evolving landscape is one of my biggest strengths and that is crucial for success in an ever changing dynamic world!
Experience
Director, Marketing
Jun 2024 — Present
Education
Jadavpur University
M.Tech, Biotechnology
2004 — 2006
St Xavier's College
Bachelor's degree, Chemistry
Skills
- Team Management
- Business Development
- Primary Research
- Business Analysis
- Crm
- Competitive Analysis
- Market Intelligence
- Strategy
- Business Strategy
- Management
- Pre-Sales
- Market Entry
- Secondary Research
- Competitive Intelligence
- Market Research
- Consulting
- Market Penetration
- Business Intelligence
- Customer Relationship Management (Crm)
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