Aditi Bajpai

About Aditi Bajpai

Accomplished Product Marketing leader with 10+ years of experience driving significant business impact at HCLSoftware.• Expertise in marketing AI, Automation, Analytics, Cloud, Unified Endpoint Management, and Observability solutions.• Liaising with business stakeholders, Product Managers, SMEs, Analysts, and partners to create and execute product line specific holistic marketing framework and go-to-market (GTM) strategy.• Experienced Content Strategist devising and managing content calendar and content distribution engine to deliver targeted marketing collaterals, sales enablement literature, and technical product documentation.• Skilled Internal Marketer concentrated on driving higher brand awareness and cross-selling to existing accounts. Core Competencies:Software Product Marketing, B2B Marketing, IT Marketing, Content Marketing, Content Creation, Partner Marketing, Market Research, Market Strategy, Product Positioning and Messaging, Internal Marketing, Demand Generation, Marketing ROI ReportingConnect with me at m••••••••@gmail.com

Experience

1. Enterprise Marketing Lead Workforce Services and Solutions

   HP

   Apr 2025 — Present

Education

• Shiv Nadar University

  Master of Business Administration (M.B.A.)

  2015 — 2017

• Gautam Buddha University

  Engineer’s Degree, Information Technology

  2008 — 2012

Skills

• Teamwork
• Access Gateway
• Bmc Remedy Ticketing System
• Marketing Strategy
• Vmware
• Citrix Metaframe
• Market Research
• Marketing Communications
• Provisioning Services
• Windows Server 2003/2008
• Spectrum
• Communication
• Service Delivery
• Human Resources
• Citrix Xenapp
• IT Service Management
• Team Leadership
• IT Operations
• Management
• Citrix Xendesktop
• Advertising
• Marketing
• Vdi
• Active Directory
• Itil V3 Foundations Certified