Aditi Arora

Senior Associate- Customer Lifecycle Management Marketing Ecommerce and Loyalty @Air India Limited

Gurugram, IN

Develop and implement strategic marketing plans, ensuring alignment with overall business objectives- Drive user acquisition, engagement, and retention through effective online and offline marketing campaigns. Identify and test new channels to continue to meet or exceed established critical metrics- Create and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI- Identify target audiences and develop tailored marketing messages and campaigns to effectively reach and engage them- Monitor and analyze key performance indicators (KPIs) to evaluate marketing campaign effectiveness and incorporate the learnings in the strategy- Collaborate with internal teams, such as product, design, and content, to ensure consistent brand messaging and user experience across all marketing channels- Work closely with external agencies, such as creative agencies, media buyers etc. to plan and execute marketing initiatives- Oversee the development and production of marketing materials, including advertisements, brochures, website content, and social media assets- Stay up to date with industry trends and emerging marketing channels and technologies, and incorporate them into the marketing strategy as appropriate- Conduct market research and competitive analysis to identify opportunities and develop strategies to differentiate our platform in the marketplace- Monitor and report on the performance of marketing campaigns, providing regular updates to the management team.