Adithya P Sanil
Content management | Email Marketing | Campaign Management | Marketing strategy
- Role
- Emeia Fso Bmc - Events and Marketing Coordinator - Associate at EY
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Adithya P Sanil
A diligent Marketing & Communications Executive with 5+ years of experience in email…
Experience
Emeia Fso Bmc - Events and Marketing Coordinator - Associate
Jan 2022 — Present · Bengaluru, IN
Managed email marketing for events and webinars on Adobe Marketo which involved content drafting, campaign management, GDPR checks and content proofreading. The role also involved client list management using Microsoft Excel and SharePoint and stakeholder management including EY Partners. Delivered weekly status updates and detailed post-event analytics with audience segmentation by account, job title and other key metrics. Executed live webinars on the ON24 platform which included speaker test runs, console management, layout setup and other backend technicalities. Orchestrated 50+ events & webinars, with target audience varying from 10 to contacts with projects including GenAI webcast 2024, Consumer Duty webcasts, Internal Audit BCM webcasts, Global Alternative Symposium and more. Assisted in event management statetgy ideas for onshore teams. Developed and managed B2B newsletter campaigns for top-tier B2B financial services clients on Marketo (achieved 60%+ open rates for 3 successive campaigns). Directed internal communications for the EMEIA FSO team, using the CMS tool - UNILY Broadcast Centre to drive employee engagement; achieved open rates - 52% and click rate - 11% across UK and EMEIA regions. Skills and tools summary:Email marketing using Adobe Marketo, content management, reporting and analytics using MS Excel, Microsoft PowerPoint (PPT) and MS Power BI, list management on Microsoft SharePoint, CMS tools used WordPress and Haiilo, webinar platforms worked on include ON24 and Microsoft Teams, internal communications tool used are UNILY Broadcast Centre and MS Outlook, basic level of usage and understanding of Power BI and Power Automate. CRM tools used include Adobe Marketo and SAP Mercury.
Education
N M A M Institute of Technology, NITTE
Bachelor of Engineering - BE
2015 — 2019
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