Adithya R

About Adithya R

With an Engineering degree in Computer Science and a passion for success, I am a Programmatic Expert and a Sr Programmatic Performance Manager. Responsible for programmatic strategies. I handle accounts across markets, managing programmatic campaigns for multiple brands.Along with being an experienced people manager I also have extensive experience in using various marketing platforms, such as DV360, The Trade Desk,CM360, Google Ads, Amazon, Walmart, and Criteo, as well as ad verification tools, such as DoubleVerify and IAS. I am skilled in campaign set-up, media planning, activation, monitoring, analysis, and optimisation, delivering effective solutions for both brand and e-commerce campaigns. I also work closely with clients, partners, and cross-functional teams, providing insights, support, and training. My goal is to achieve the highest level of customer satisfaction and drive revenue growth for the company.

Experience

1. Senior Programmatic Manager

   Interpublic Group (IPG)

   Apr 2025 — Present

   Team & Campaign Leadership: Leading a team of Programmatic Analysts andManagers, executing end-to-end campaign management for multiple accounts globally.• High-Impact Campaigns: Managing multimillion-dollar campaigns using multiple biddable platforms, delivering 20%+ improvements in ROI.• Global Collaboration: Partnered with international stakeholders, includingcross-functional teams and regional leads, to synchronize strategies, shareinsights, and implement best practices across multiple markets.• Client Engagement: Building and maintained strong relationships with clients andvendors through proactive communication and insights-driven optimizationstrategies.• Performance Innovation: Conducted A/B testing and brand lift studies torefine strategies and ensure peak performance.

Education

• Jawaharlal Nehru Technological University Hyderabad (JNTUH)

  Bachelor of Technology (BTech), Computer Science

  2012 — 2016

• St Andrews high school

  School, CBSE

  2000 — 2010