Adithya Jayasimha Koppula

Product Manager | Ecommerce | Marketing | CSPO

Role
Product Manager at Upbound Group
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Adithya Jayasimha Koppula

I’m a product strategist passionate about driving measurable business impact through data, growth, and innovation.With a background spanning CDP, AdTech, and Marketing Technology, I’ve led end-to-end product strategy, scaled new capabilities, and delivered outcomes that directly influence revenue growth and customer engagement. Current: Leading Customer Data Platform (CDP) initiatives across multiple business lines at Upbound Group, enabling data-driven personalization and marketing automation. Previously: At Michaels Stores, Rakuten, and Accenture, I launched and scaled B2C and B2B products in advertising and growth, helping brands improve acquisition, engagement, and retention through digital platforms.Focus Areas:Verticals: CDP | Marketing | AdTech | E-Commerce | Banking | Telecom | EdTechFunctions: Product Strategy & Growth | Customer Data | Product Innovation | User ExperienceI thrive at the intersection of data, design, and decision-making — translating complex business problems into scalable, impactful product solutions.

Experience

  1. Product Manager

    Upbound Group

    Jun 2025 — Present · Hyderabad, IN

Education

  • SRM IST Chennai

    Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

    2008 — 2012

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Adithya Jayasimha Koppula — Product Manager at Upbound Group in Hyderabad, TG, IN | Unifers