Aditya Choudhary

About Aditya Choudhary

Hi, I am Aditya. I am currently working with Simon-Kuchers & Partners. I work with financial services clients and private equity firms consulting them on pricing strategy, growth strategy, pricing and commercial due diligences, and segmentation and product packaging. Pre consulting, I worked in tech startups where I created products and experiences for B2C customers. I am passionate about financial literacy and inclusion. I spent 3 years working at ETMONEY building products, marketing them to customers, and using data statistics to improve the investment, credit, and insurance business.If you are building a financial product or works for a non-profit to improve financial literacy, reach out to me at a••••••••@alumni.unc.edu.Projects I have led pre consulting- 1. Built a personalized home screen to give users the freedom to make better financial choices.(first of its kind in India). Read more about it here Turned offline restaurant bills into insights of FMCG brands.(first of its kind) Read more about it here https://magicpin.in/blog/magicpin-and-fmcg-brands-retailers-consumers/3. Created a live customer stickiness model that uses regression models and decision trees to calculate customers\' willingness to engage with a platform again and suggest the most effective way to retain them.

Experience

1. Senior Manager

   Simon-Kucher

   Jan 2026 — Present · Houston, TX, US

Education

• National Institute of Technology Durgapur

  Bachelor’s Degree, Information Technology

  2011 — 2015

• The University of North Carolina at Chapel Hill

  Master of Business Administration - MBA, Finance, Marketing, Pricing, and Analytics

• Step by Step High School

  High School

  2010 — 2011