Aditya Pandey
Senior Brand Manager | FMCG - Personal and Hair Care, Fabric Care | Ex-Marico, Kapiva, Amway |Brand Management, P&L Management | MICA
- Role
- Senior Brand Manager at Wella Company
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aditya Pandey
Energetic, passionate for drama & literature, cinema and binding these passions into marketing to create strong value proposition for customers. I am very good in building relationships & managing people. My objective is to help grow brands with high recognition, customer retention and to create high emotional quotient for the brands into the minds of consumer through analytical and creative skills while utilizing maximum mediums to reach to the audience.
Experience
Senior Brand Manager
Aug 2025 — Present
1) Spearhead business growth, brand strategy, and full budget management for India’s Wella Hair Care portfolio, which is the biggest portfolio for Wella2) Build and execute integrated marketing plans—across digital, e-commerce, PR, influencer, content and social media3) Drive all aspects of new launches—portfolio selection, pricing, GTM execution, and communication so as to maximize distribution and consumption4) I serve as a key connector between global and local teams, channeling insights and innovation into high-impact India market strategies5) Leverage market and consumer insights to create trend-led, data-driven plans that secure category leadership and drive innovation in premium hair care category
Education
VIT University
Bachelor of Technology, MECHANICAL ENGINEERING
2011 — 2015
MICA | The School of Ideas
PGDM(C), Strategic marketing and Communication
2017 — 2019
Vellore Institute of Technology
Bachelor of Technology (B.Tech.), Mechanical Engineering
2011 — 2015
St. Johns’ School
Class XII, Physics, Chemisty, Mathematics, English, Computer Science, Environment Education
2009 — 2010
St. Johns’ School
Class X, English Language and Literature/Letters, Science, Maths, Social Science
2007 — 2008
Skills
- C
- Programming
- Microsoft Office
- C++
- Matlab
- Ansys
- Microsoft Word
- Solidworks
- Ans
- Java
- Powerpoint
- English
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