Adil Sethi
Director of Content - Strategy and Operations @Bell Media
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WORK HISTORY
Director of Content - Strategy and Operations @Bell Media
Toronto, ON, CA
Leading a team of 180+ across business strategy and multiple operations portfoliosResponsible for all broadcast and digital operations for entertainment, sports and news content including master control, ingest, asset and feed management, delivery, program scheduling, compliance, standards & practices, and accessibilityQuarterback studio negotiations (Cumulative deal value of $6Bn+) by leading deal approach and analysis across key stakeholders and executive leadership; achieving share growth and margin targets that maintain Bell Media\'s position as the #1 entertainment network and national streamer in Canada Led cross-divisional teams in developing business plans and go-to-market strategies for multiple new Direct-to-Consumer and Ad-Supported streaming initiatives eg. FAST, Ad-Tiers on Crave, CTV DTC etc. eDeveloped and executed Bell Media\'s international growth strategy, including spearheading acquisitions of global content distributors and producers - Driving new revenue streams and increasing Bell Media\'s share across the content value chainLead engagement across five Line\'s of Business for Bell Media\'s long-term strategic planning, budget and quarterly business reviews - Accountable for all key corporate deliverables
EDUCATION
Sanskriti School
High School, Business/Commerce, General
University of Toronto - Rotman School of Management
Master of Business Administration - MBA
St.Columba's School, New Delhi
High School
Institute for Gender and the Economy
MBA Student Fellowship
Delhi University
Bachelor's Degree, Business Economics
Indira Gandhi National Open University
Master's Degree, History
SKILLS
ABOUT ADIL SETHI
Adil leads Business Strategy and Operations for all English Content, in addition to managing a team of 180, at Canada\'s largest national Broadcaster, Streamer, and Media company - Bell Media. He has over nine years of experience in the sports, media, and gaming industries with a focus on corporate strategy, strategic partnerships, business development and operations. Adil holds an MBA from the Rotman School of Management (UofT), where he was a recipient of the Institute for Gender and the Economy Fellowship, President of the Rotman Negotiation Club and held executive roles in the Rotman Sports Business, and Women in Management Associations.He is passionate about promoting gender equality, education, and sports, and has published research on the bias around corporate sponsorship in women\'s sports. Adil is also a former professional cricketer and a Latin & Ballroom dance enthusiast, who enjoys the thrill of stepping out of his comfort zone and enjoys the small things in life.
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