Adia Colar

About Adia Colar

With a passion for bridging the gap between science and society, I lead strategic communications initiatives that bring cutting-edge genetic research, AI-driven advancements, and scientific innovation to the forefront. My work amplifies 23andMe’s impact, reputation, and commitment to driving health equity and genetic discovery.

Experience

1. Senior Manager, Communications

   23andMe

   Mar 2024 — Present

   Designed and executed high-impact communications strategies for groundbreaking genetic studies, including: • The largest LRRK2 Parkinson’s disease study, in partnership with the Michael J. Fox Foundation. • The most extensive and diverse sickle cell trait and blood clots study. • Research addressing colorectal cancer disparities in the Black community, in collaboration with the Colorectal Cancer Alliance.• Partnered with over 20 lung cancer organizations to increase awareness of lung cancer genetics research through tailored media campaigns, educational events, and community outreach • Spearheaded communications to spotlight advancements in AI/ML, translating technical achievements into accessible, compelling narratives for diverse audiences • Elevated the company’s leadership profile by coordinating media interviews, peaking engagements, and thought leadership content • Represented the communications team at company-wide forums, showcasing results to stakeholders, and mentoring junior team members to foster growth and excellence

Education

• University of California, Berkeley, Haas School of Business

  Marketing

• Howard University

  Bachelor of Arts (B.A.)