Adhyan Bajpai

About Adhyan Bajpai

I work at the intersection of marketing, business, and creativity — the place where consumer behaviour, data, and brand thinking stop fighting each other and start making sense.I’ve spent my time across brand strategy, account strategy, consumer insights, brand building, growth, and cross-functional program management. Part strategist, part detective, part therapist for confused data - I like decoding how people think, why markets shift, and how brands can show up in ways that are strategic without sounding like they were generated by a committee of powerpoint poetry.Curious by nature, analytical by training, creative when the brief demands it — and happily allergic to marketing that wins applause but loses consumers!

Experience

1. Digital Marketing Strategist

   Google

   Feb 2025 — Present · Hyderabad, IN

   I manage a $200M+ portfolio of US e-commerce & omnichannel brands and make sure their Google Ads strategy isn’t just “running”… but actually compounding. Most days, I’m switching between detective, strategist, therapist-for-attribution, and the guy politely convincing executives to invest where the data already screamed yes.• Partner with CMOs & key decision makers to turn chaotic dashboards, industry swings, and consumer mood shifts into clean, confident plans across Search, YouTube, Demand Gen, and PMax - minus the cliché jargon storm.• Build Joint Business Plans that don’t become digital graveyard PDFs. They’re full-funnel, seasonality-aware, and packed with “if we ignore this now, Q4 will drag us” kind of moments.• Craft growth stories rooted in actual evidence (not vibes). If competitors are stealing Share of Voice, I uncover why - and map out exactly how to steal it back.• Shape Brand + Upper-funnel plays with YouTube and Demand Gen strategies that match how people really shop today - instead of “hey, let’s do awareness”• Spot revenue dips before they turn into QBR emergencies, and help teams course-correct by highlighting where auctions are wide open, where we’re under-investing, and where efficiency is quietly leaking.• Roast broken attribution setups (with love) while fixing the measurement foundations so decisions come from truth, not wishful thinking.Essentially, I help ambitious brands grow by combining data, intuition, and a healthy dose of “okay, trust me on this one” energy - making sure every quarter looks smarter, sharper, and a little less like guesswork.

Education

• Nirma University

  Bachelor of Technology - BTech, ECE

• Symbiosis Institute of Business Management, Pune

  Master of Business Administration - MBA