Adhithya Ramanathan
Customer Insights & Data Analytics Professional | Experienced in Digital Marketing & Financial Services | Enhancing Customer Journeys Through Data
- Role
- Manager - Customer Insights and Experience Analytics at Synchrony
- Location
- Thanjavur, TN, IN
- LinkedIn followers
- 500 followers
About Adhithya Ramanathan
Customer Experience & Digital Journey Analytics SME with 10+ years of proven success in…
Experience
Manager - Customer Insights and Experience Analytics
Apr 2023 — Present · Hyderabad, IN
As a Manager of Customer Insights at Synchrony, I specialize in analyzing customer behavior and generating actionable insights to drive customer satisfaction and loyalty. My work focuses on measuring and forecasting the relationship Net Promoter Score (rNPS), developing standardized logic for diverse analyses, and understanding customer intentions during interactions. A key initiative of mine, predicting the rNPS for non-respondents, was selected and is currently in progress. I have also conducted in-depth analysis on factors contributing to customers converting to detractors, insights which have supported strategic business decisions. My approach merges data analytics with a deep understanding of customer behavior, providing a foundation for informed, impactful strategies.
Education
SASTRA UNIVERSITY
Master of Technology (M.Tech.)(integrated), Instrumentation and control
2009 — 2014
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