Adhiraj Mathur
Demand Generation @ WebEngage
- Role
- Associate Demand Generation at WebEngage
- Location
- Faridabad, IN
- LinkedIn followers
- 500 followers
Experience
Associate Demand Generation
Sep 2023 — Present · Gurugram, IN
Led the DG Outbound Program, successfully creating a pipeline value exceeding within three months through strategic TAL creation, account selection, and impactful email campaigns- Directed audience acquisition efforts for Engagemint, WebEngage\'s flagship event, attracting over attendees and generating a pipeline; also managed audience acquisition for smaller events such as Retention After Hours- Oversaw comprehensive audience acquisition for the podcast series “State of Retention Marketing,” resulting in over 30 qualified leads in one month- Conducted thorough brand research and selection for an ABM project focused on the Retail and D2C Industry, achieving a 25% closure rate within three months through effective list building and outreach strategies- Managed organization-wide secondary IDs, successfully achieving and maintaining a 100% domain reputation throughout the process- Delivered training on automated email campaigns and LinkedIn outreach strategies to enhance team capabilities.
Education
Manav Rachna Educational Institutions
Bachelor's degree, Computer Science
2014 — 2018
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