Ariana Destefano

About Ariana Destefano

I’m a creative director, digital marketer, and event producer with a passion for building experiences that connect people, brands, and culture. My expertise spans across digital marketing strategy, content creation, social media growth, and experiential event production, where I bring ideas to life from concept to execution.I’ve directed and produced high-profile fashion events including Fort Lauderdale Swim Week (FLLSW), with showcases featuring designers, sponsorship activations, and brand partnerships. Beyond live events, I’ve created full-scale digital campaigns—producing Instagram Reels, TikTok videos, branded templates, websites, and visual assets that elevate brand storytelling and audience engagement.With hands-on experience in creative strategy, marketing campaigns, and production management, I specialize in leading the full creative process: from ideation and design to execution and delivery. Whether it’s curating an event, developing a brand’s digital presence, or producing standout visual content, I’m committed to delivering work that inspires and drives results.I’m always open to connecting with other creatives, marketers, and brands looking to collaborate on meaningful projects.

Experience

1. Company Owner

   Fort Lauderdale Swim Week

   Nov 2024 — Present · Fort Lauderdale, FL, US

   As the CEO and Co-Founder of FLLSW, I lead the overall vision, business strategy, and execution of one of South Florida’s most anticipated fashion and lifestyle events. FLLSW was created to spotlight both emerging and established swimwear, resortwear, and beauty brands, offering a vibrant platform that blends fashion, culture, and community in the heart of Fort Lauderdale.Key Responsibilities:• Leading the planning and execution of multi-day fashion shows, wellness events, pop-ups, and brand activations• Overseeing creative direction, production, marketing, sponsorships, and operations• Building and nurturing partnerships with designers, sponsors, media outlets, and city stakeholders• Curating a diverse and inclusive lineup of talent, vendors, and participating brands• Managing event logistics, timelines, budgets, staffing, and on-site execution• Elevating visibility for independent designers and small businesses through curated experiences• Driving FLLSW’s growth while maintaining a focus on innovation, community, and impactNotable Successes:• Successfully launched and scaled FLLSW into a major regional event with growing national attention• Attracted designers, influencers, and media from across the U.S. and beyond in the first year• Built a strong and supportive community of creatives, entrepreneurs, and fashion lovers• Generated brand exposure, sales, and press for dozens of participating businesses• Created real economic opportunities for local talent, vendors, and service providers• Positioned Fort Lauderdale as a rising destination in the swim and resortwear fashion sceneFLLSW is more than an event—it’s a movement that celebrates creativity, confidence, and connection through fashion and experience.

Education

• Florida State University

  Retail, Merchandising and Product Development

  2013 — 2018

• Lake Mary High School

  High School Diploma, Dance

  2010 — 2013

Skills

• Java
• Leadership
• Customer Service
• Social Media
• Microsoft Office
• Sales
• Html
• Strategy