Aden T.
Digital Strategist @AutoTrader.ca
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WORK HISTORY
Digital Strategist @AutoTrader.ca
Toronto, ON, CA
EDUCATION
SPUMBA - Post Graduate Department of Business Management - Sardar Patel University
Master of Business Administration (M.B.A.), Marketing
Conestoga College
Post Graduate Diploma, Strategic Marketing Communications
Sardar Patel University (SPU), Vallabh Vidyanagar
Bachelor of Business Administration (BBA), Information systems management
The Maharaja Sayajirao University of Baroda
Post Graduate Diploma, Financial Management
ABOUT ADEN T.
With over 4.5 years of experience in digital marketing, I specialize in performance-driven campaigns across diverse industries. As a Digital Media Specialist at SkipTheDishes, I managed B2B and B2C paid media initiatives, optimizing campaigns on platforms like Google Ads, Facebook, TikTok, Reddit, Pinterest and LinkedIn to increase customer acquisition and lower cost per conversion. My work resulted in increased conversions and significant cost reductions through effective keyword strategies, bid optimization, and real-time performance tracking. I specialize in enhancing tracking and attribution using UTM-backed deep links and mobile measurement tools like Adjust, allowing for accurate performance tracking and optimization. My expertise in data analysis and reporting with tools like Google Analytics, Adjust suite and Looker Studio enables me to create dashboards that turn data into actionable insights. I’m passionate about refining targeting strategies, optimizing budgets, and developing link-building strategies through event mapping and performance tracking with tools like GTM and Adjust. Looking ahead, my goal is to continue advancing in the field of digital marketing, focusing on performance optimization and data-driven decision-making. I aim to work on innovative projects that push the boundaries of marketing technology while driving growth and ROI for the companies I collaborate with.
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