Aden Hirtle
Digital Marketing Strategist | Directing Brand Growth through Digital Excellence & Customer Engagement | Tech-Savvy Professional | Intense Interest On Fusing AI Insights for Dynamic Brand Amplification
- Role
- Marketing Communications Manager at Biomerics
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Aden Hirtle
With over 12 years of experience in marketing communications, I am passionate about…
Experience
Marketing Communications Manager
Mar 2017 — Present · Salt Lake City, UT, US
Increased marketing momentum and visibility for the company by aligning with corporate strategies and utilizing effective planning tools and resources, to execute strategic plans over time, resulting in enhanced market presence and sustained growth. • Created comprehensive B2B marketing collateral by developing and executing various branding activities, including website development, social media engagement, video content, email marketing campaigns, tradeshow/event marketing campaigns and print/digital advertising resulting in increased brand visibility and engagement; including consistent branding for 13 facilities (9 US /4 OUS)• Managed and controlled annual marketing budgets ranging from 400K to 1.2M, focusing on ROI and executing expected KPIs. Utilizing proficient reporting mechanisms and protocols. • Executed seamless marketing and branding initiatives by utilizing the skills of mixed teams of independent contractors and full-time employees, resulting in enhanced team efficiency and project success. • Demonstrated a systemic approach to event management by planning and executing pre and post tradeshow logistics for more than 20 shows held both nationally and internationally; including corporate events like open houses, ribbon cuttings ceremonies and M&A activity, resulting in increased brand exposure, improved lead generation and successful event outcomes.
Education
Brigham Young University - Idaho
B.S. Business Admin, Marketing
1999 — 2003
University of Calgary
Web Graphics certificate
2008 — 2012
Skills
- Marketing Communications
- Entrepreneur
- Audio/Visual
- Social Media
- Social Media Marketing
- Marketing
- Brand Management
- Community Engagement
- Leadership
- Videography
- Html & Css
- Imovie
- Strategy
- Volunteer Management
- Final Cut Pro X
- Event Planning
- Public Speaking
- Editing
- Strategic Planning
- Adobe Creative Suite
- Customer Service
- Microsoft Office
- Digital Marketing
- Email Marketing
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