Adena Potter
- Role
- Senior Marketing Manager, Content Marketing - Finance & Risk Solutions at Dun & Bradstreet
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Adena Potter
Content enthusiast who brings to life engaging brand and product stories across multiple…
Experience
Senior Marketing Manager, Content Marketing - Finance & Risk Solutions
Dec 2021 — Present
Create messaging, assets, and content marketing strategies to engage finance and risk leaders in two-way, productive conversations focused on how data and analytical insights help support integrated risk management, regulatory compliance, ethical profitability, and digital transformation.
Skills
- Publications
- Public Relations
- Scripting and Speechwriting
- Strategic Planning
- Project Management
- Management
- Content and Thought Leadership Marketing
- Email Marketing
- Customer Relationship Management (Crm)
- Product Marketing
- Copy Editing
- Business Strategy
- Copywriting
- Program Management
- Event Planning and Marketing
- Direct Marketing
- Integrated Marketing
- Event Management
- Digital Marketing
- Internal & External Communications
- Budgeting
- Lead Generation and Sales Support
- Lead Generation
- Team Building and Mentoring
- Marketing
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