Adena Barber

Marketing and Innovation Manager @Ocean Spray Cranberries

Spearhead the team\'s strategic Customer Segmentation initiative, which will drive growth of our international business through partnerships and co-innovation projects for the team’s long-range plan.\\\\n- Develop a well-rounded, modernized marketing plan to support emerging markets and base business through digital campaigns, customized sampling tactics and events.\\\\n- Create engaging content calendars with digital agency for LinkedIn through paid, targeted, and organic posts on a weekly basis, while continuing to optimize based on industry benchmarks.\\\\nSelected Achievement:\\\\n- Pioneered a new structure to track volume and sales of our key customers and segments through insights databases such as IRI, Euromonitor, Innova and Mintel on a quarterly basis.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n