Addie Gerritts
Marketing Manager at The Dailee
- Role
- Owner, Designer, Calligrapher Creator at Adeline Margaret
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Addie Gerritts
Brand Strategy | Marketing Strategy | Digital Marketing | Graphic Design | Content CreationAt The Dailee, my role focuses on driving brand growth through strategic marketing, product expansion, and creative campaigns that inspire our community. From digital marketing to packaging design, my goal is to ensure The Dailee continues to stand out and connect with our customers in meaningful ways.As a creative and strategic marketing leader, I specialize in shaping and managing impactful brand identities, driving marketing strategies, and fostering cross-departmental collaboration. I thrive on creating and executing cohesive plans that align with business objectives and combine strategy with creativity to elevate brands and achieve business goals.I am also the owner of Adeline Margaret, a Calligraphy and Creative design firm that creates custom wedding and event stationery and signage. I founded AM in 2016 and handle every aspect of the business, from the less-than-exciting financial and entrepreneurial activities behind the scenes to curating and creating custom designs for my clients. AM is a Premier Bride Trusted Vendor and has been featured in and recognized by Wisconsin Bride Magazine for Editor\'s Pick, Best New Calligrapher in 2018; Editor\'s Pick, Best Invitation in 2022; and Best Calligraphy/Signage Finalist for 6 consecutive years (20••••24).
Experience
Owner, Designer, Calligrapher Creator
Jul 2016 — Present · Milwaukee, WI, US
Creative Business Leadership: Established and solely operate a design firm specializing in custom calligraphy, invitations, signage, and stationery for weddings, special events, and small businesses nationwide.Award-Winning Expertise: Recognized as Wisconsin Bride Magazine\'s Best New Calligrapher (2018) and a Top 3 Best Calligrapher Finalist for six consecutive years (2019–2024); awarded Editor\'s Pick for Best Invite in 2022.Client-Centered Design: Partner with clients to create personalized, high-quality designs tailored to their unique vision and event needs, fostering a reputation for artistic excellence and exceptional service.Strategic Brand Solutions: Design and deliver comprehensive branding and marketing solutions for local businesses, including logos, brand identities, marketing materials, and websites.Entrepreneurial Management: Oversee all aspects of business operations, including client relations, project management, financial planning, marketing strategy, vendor coordination, and product fulfillment.
Education
Marquette University
Bachelor's degree, Marketing & Information Technology
2011 — 2015
Bond University
Study Abroad Program - Fall 2014
2014 — 2014
Skills
- Wordpress
- Troubleshooting
- Social Promotion
- Microsoft Excel
- Javascript
- Market Research
- Editing
- Css
- Blogging
- Visual Basic
- Leadership
- Adobe Photoshop
- Visual Studio
- Salesforce.com
- Google Adwords
- Web Design
- Php
- Access Database
- Google Analytics
- Photoshop
- Time Management
- Sql
- Visio
- Hootsuite
- Social Networking
- Photography
- Customer Service
- Marketing
- Public Speaking
- Social Media
- Outlook
- Microsoft Office
- Microsoft Sql Server
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