Adeline Reyes Ashley

About Adeline Reyes Ashley

AI just changed how people find information. Most organizations haven\'t caught up.I wrote The Agentic Loop because I kept watching smart companies go invisible — not because their content was bad, but because it wasn\'t structured for how AI actually reads, reasons, and cites information.Silence + unstructured content = invisible to AI.That\'s the problem I solve.At Sitecore, I lead global healthcare industry strategy — helping health systems, pharma, and enterprise organizations build digital experiences that AI can understand, cite, and surface. I speak at conferences like HIMSS, run workshops across the US, Asia-Pacific, Europe, and the Middle East, and advise on improving digital experience, content governance, and AI-powered patient experience.My path here wasn\'t straight — and that\'s the point. I built my first web platform from scratch with Clever Parties, scaled content strategy at Southern California Edison, led digital transformation at ProMedica, and ran a gourmet food company in between. Every stop taught me something the next role needed.The pattern I keep seeing across every industry: organizations that treat digital as a brochure go invisible. The ones that treat it as a signal get cited, found, and trusted.The Agentic Loop is the framework for what comes next: Observe → Decide → Act → Learn. https://adelines.com/the-agentic-loop instagram.com/theagenticloop

Experience

1. Global Head Industry and Value - Healthcare

   Sitecore

   Mar 2022 — Present

   Leading AI-powered digital experience strategy for Sitecore\'s global healthcare practice. I run industry workshops, develop sales plays, and advise health systems and pharma companies on Answer Engine Optimization, content governance, and the shift from traditional SEO to AI-powered search. Speaker at HIMSS, HCIC, and international conferences.

Education

• University of Illinois Urbana-Champaign

  Master of Business Administration (M.B.A.)

  2016 — 2018

• UCLA

  BA, Sociology

  1984 — 1988

• University of Southern California

  Certificate, Advanced Advertising Studies

• University of California, Los Angeles - School of Law

  Bachelor of Arts - BA, Sociology

Skills

• Management
• Digital Copywriting
• Digital Marketing
• Web Content
• Online Advertising
• Online Marketing
• Blogging
• Marketing
• Corporate Communications
• Copywriting
• Web Design
• Strategy
• E-Commerce
• Photography
• Social Networking
• Event Management
• Digital Strategy
• Marketing Communications
• Creative Direction
• Leadership
• SEO
• Entrepreneurship
• Photoshop
• Branding & Identity
• Search Engine Optimization (SEO)
• Email Marketing
• Stakeholder Management
• Digital Media
• Project Management
• User Experience
• Content Strategy
• Marketing Strategy
• Projects
• Integrated Marketing
• Advertising
• Art Direction
• Newsletters
• Sem
• Entertainment
• Event Planning