Adelina Longoria

About Adelina Longoria

Adelina Longoria is a Research Psychologist with over 15 years of experience managing, designing and conducting quantitative and qualitative human behavior research; and providing consultative services in the public and private sector.She currently serves as the Director of User Experience Research at Whatfix, a leader in Digital Adoption Platform space and one of the fastest growing tech companies. She stood up their first User Research capability -enabling cross functional teams to better understand users and develop insights that drive product development and innovation.She previously served as the U.S-based UX Research lead for SuccessFactors, providing consulting to product managers and UX designers to help identify problems to solve, research approaches to implement, and proper research resources to provide on product team projects. She also serves as the voice of the user- uncovering problems and understanding the context, pain points, and needs of users globally.A Certified User Analyst (CUA), Adelina has an understanding of user research and designing innovative experiences that meet users\' needs.

Experience

1. Head of User Experience (Ux) Research

   Whatfix

   Oct 2021 — Present · Austin, TX, US

   As the founding leader of Whatfix’s first dedicated UX Research team, I built and scaled the function from the ground up—embedding user research as a core part of product design and product innovation. I provide strategic oversight and hands-on leadership for deep discovery and product-market fit research across multiple new product initiatives; and oversee research on complex problems to solve across existing product areas. Key accomplishments and responsibilities- Built and scaled Whatfix’s first UX Research team, defining vision, structure, and integration with cross-functional product teams- Oversee innovation research for our Labs team, partnering with senior leaders, PMs, engineers, and designers to assess product-market fit for early-stage ideas, identify user experience opportunities, and recommend go/no-go decisions- Lead and mentor a team of 4 UX Researchers, providing guidance on research methodology, stakeholder engagement, cross-functional collaboration, delivering impactful insights to stakeholders, and more- Launched “Every Person a Researcher” (EPaR), our first research enablement program for product designers and PMs—including coaching, workshops, and practical research methods training- Facilitate direct customer engagement by enabling product design team members to attend and collect insights at customer user group events globally—ensuring firsthand understanding of user needs, pain points, and best practices- Collaborate cross-functionally with teams like Customer Success, Customer Advocacy, Global Consulting, and Product Marketing to- Identify opportunities to gather customer insights - Ensure research findings are shared and actionable across teams - Help segment and deepen understanding of customer needs and behaviors

Education

• Oklahoma State University

  PhD, Experimental Psychology

• Oklahoma State University

  Master of Science - MS, Experimental Psychology

• University of Houston

  Bachelor of Science, Psychology

Skills

• Data Analysis
• Data Collection
• Survey Design
• Experimental Design
• Management Consulting
• Report Writing
• Teaching
• Program Management
• Spanish
• Strategy
• Organizational Development
• Quantitative Analysis
• Statistics
• Research
• Service Design
• Social Sciences
• Quantitative Analytics
• Research Design
• Consumer Behaviour
• Recruiting
• Community Outreach
• Psychology
• Leadership Development
• Public Speaking
• University Teaching
• Market Research
• Program Evaluation
• Training
• Quantitative Research
• Government
• Spss
• Analysis
• Research Methods
• Workshop Facilitation
• Social Media
• Grant Writing
• Public Policy
• International Relations
• Survey Research
• Competitive Analysis