Adele Jarrar

B2b Saas Content & Growth Marketing Lead @Logitude World

Wilmington, DE, US

Revamped and developed GTM and product marketing, including positioning,messaging and ICP in alignment with product, customer success and sales- leads paid Ads and content and social media calendars copywriting; led by conversion and organic growth- Developed the department overall growth and content strategy- Demand generation and pipeline design and optimization, including prospecting, outbound, and LinkedIn Ads optimization, leads generation, and decreasing CPQL substantially. Resulting in +147%,~2.47x growth in leads numbers- Setting up and utilizing outbound and prospecting processes and marketingautomation, including the tech stack research, implementation, experimentation, automation,and campaigns to enrich the pipeline- Leading user research interviews and customer success stories, andpreparing insights for product growth and development- SEO strategy- CRM and outbound management and campaigns- Paid Ads management, testing, and optimization (LinkedIn)- Conversion rate optimization over all channels- Content and website pages writing and design direction including preparingsocial media content calendars, In-app content, email marketing content, adcreatives content, paid media content, comparison pages, case studies and blogs, productvideos scripts, and outbound content. Driving nearly 5x more organicimpressions, 4x more clicks, and 14x higher engagement rates.

Udacity

Nanodegree, Digital Marketing

Leuphana University of Lüneburg

Master's degree, Arts and Cultural Management

University of California, Berkeley

Certificate: Digital Curation / Digital Display Spaces, Digital Arts