Adele Rossouw
Director @Boston Consulting Group (BCG)
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WORK HISTORY
Director @Boston Consulting Group (BCG)
London, GB
EDUCATION
University of Hamburg
Semester abroad, History, German
INSEAD
Master of Business Administration (MBA)
Yale University
Bachelor's degree, Economics
ABOUT ADELE ROSSOUW
I help product-led businesses turn strategy into operating reality.Over the past 10+ years at BCG, I’ve worked at the intersection of strategy, digital capability, and adoption — ensuring that new tools, platforms, and initiatives translate into measurable performance improvement. My recent focus has been on embedding GenAI into day-to-day workflows at scale. What differentiates me is combining structured strategy thinking with hands-on execution — partnering closely with Product, UX, Analytics, and commercial teams to ensure initiatives stick.Selected impact:• Secured and prioritised GenAI investment, redesigning workflows to unlock 6+ hours weekly productivity gains per core user• Shaped multi-market growth investment strategy across 50+ logistics markets, aligning capital allocation with commercial opportunity• Led enterprise-wide performance programme identifying ~$90M in efficiency improvements and building execution governance to deliver resultsI’m particularly drawn to consumer-facing, product-led businesses where growth depends on disciplined prioritisation, strong cross-functional alignment, and thoughtful operating design. Strategy & Operations, Business Operations, or Product Strategy roles excite me most.
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