Adelaide de Saint Etienne

About Adelaide de Saint Etienne

I’m a Senior Marketing & Communications Leader with 12+ years of experience helping B2B and B2C companies grow their brands, expand internationally, and translate complex technology and financial insights into compelling stories. My career spans financial AI, SaaS, luxury, and wellness across Europe and the US, giving me a unique ability to bridge markets and position companies for global growth.I specialize in external communications and brand strategy, often serving as the first comms hire for B2B tech startups or consumer brands ready to scale post–product–market fit. I help founders and leadership teams increase visibility, support demand generation, and reach their full addressable market through clear messaging, strong partnerships, and international visibility. Put simply: I help companies grow revenue through communications.In my most recent role, I led social media and partnerships for Bigdata.com at RavenPack, an AI-powered financial research platform serving hedge funds, asset managers, and developers building financial AI agents. I scaled the platform’s digital presence, increasing awareness, building demand, and elevating its profile with institutional audiences.Having recently relocated back to NYC after 8 years in Europe, I’m excited to bring my cross-border expertise, communications leadership, and passion for scaling ambitious companies to their next growth chapter.

Experience

1. Growth & Marketing

   Baselayer

   Oct 2025 — Present · New York, NY, US

   brand, content & events

Education

• Indiana University of Pennsylvania

  Bachelor of Science (B.S.), Merchandising, Marketing

  2010 — 2013

Skills

• Fashion
• Press Releases
• Social Networking
• Social Media
• Facebook
• Microsoft Excel
• Powerpoint
• Event Planning
• Public Relations